The Egyptian Chefs Association (ECA) takes immense pride in extending a warm and heartfelt welcome to our esteemed new Diamond Sponsor, Hero MEA. As a renowned leader in the food industry, Hero MEA joins our family of sponsors, bringing its exceptional legacy and commitment to quality. 

A Global Leader with International Roots 

Hero MEA, a key player in the Swiss-based Hero Group, operates out of Egypt, serving as a pivotal export hub for over 40 countries across the Middle East and Africa. From their Head Office in Cairo, Hero MEA exemplifies innovation and excellence, housing the region’s largest jam manufacturing facility. Their export market alone represents 35% of their company’s turnover—a testament to their expansive reach and robust presence in the industry. 

A Diverse Portfolio of Trusted Brands 

Hero MEA’s product portfolio reflects its dedication to nourishing communities. With 1,200 highly qualified employees, the company has built a solid foundation to serve trusted brands such as: 

• Vitrac
• Hero Baby 
• Hero Spreads 
• Tova
• Frutessa
• Organix
• Corny

These brands offer a wide range of high-quality products, including jams, syrups, juices, honey, and peanut butter. Additionally, Hero MEA sources baby food and baby milk from its group factories in Turkey and Europe, catering to the unique needs of families throughout the region. 

Guided by Core Values 

At the heart of Hero MEA’s success is a strong commitment to their guiding principles. In 2021, the Hero Group introduced four core values that define their vision and culture:  The new values are Create wow, Everyone Hero, Nourish others, and Take responsibility.These values shape the company’s mission and inspire their dedication to delivering exceptional products to the communities they serve. 

A Promising Partnership 

The Egyptian Chefs Association eagerly anticipates a fruitful partnership with Hero MEA. Together, we aim to elevate the standards of the hospitality and restaurant sectors, introducing Hero’s outstanding products to chefs, restaurateurs, and culinary professionals throughout the region. 

Welcome to the ECA family, Hero MEA! We look forward to collaborating on exciting initiatives that celebrate culinary excellence and promote innovation within our industry.